If a brand or a celebrity has suddenly decided to give a shit about minority rights in a way that is unnatural, then unfortunately they’re jumping on acceptance of everyone as if it’s a fad. For the past few years issues like racism, sexism, homophobia and transphobia have been called out openly by enough people for a new standard to be set. Now, some people who want to continue hating on us call the outcry and new expectations the actions of sensitive snowflakes, but I’ve already written about why that is wrong on so many levels so this post will be about those who are lying about their interest in minority rights to be seen in a good light.
I’m all up for people growing and changing don’t get me wrong, but I feel like some brands and influencers/celebrities are jumping on this bandwagon in the hopes that their past silence will suddenly be forgotten about. Look at JK Rowling, someone who (after her books were published and serialised) suddenly spoke about how major characters were gay, when in reality what she should have done was actually include this in the canon.. but then again she might not be the best example as she’s horrificly transphobic.
Makeup brands used to ignore the needs of women of colour with their embarassing shade ranges until Fenty beauty happened and changed the standard. Now, I’m all for makeup brands giving everyone options, but some do it in a way where you can tell they’re jumping on the hype and have no knowledege about darker and deeper skin tones – look at Morphe’s release, it had 60 shades, but over half of those were ashy, grey and even orange. What’s the point in looking like your inclusive if you’re not actually inclusive!
You also see this in celebrities who actively speak about race issues, there are so many activists in their space who do it right… and then you have the rest who will at the most retweet something and then suddenly stay quiet. The worst ones are probably the ones who are silent during election time, they’ll be the loudest one any other time of the year except when it matters… I’m looking at most UK celebrities for this. Not many had the same energy as Stormzy, they stayed silent, and now his words against our racist British culture are being warped by the media!
If a well known name or brand is seeing inclusivity as a trend they won’t do it sincerely, they won’t advocate for anyone and as soon as it’s no longer ‘in trend’ they’ll continue to ignore our needs so fuck them.
Fuck them all and their gaze of seeing our issues as a fashion accessory ready to dispose of.