If a brand or a celebrity has suddenly decided to give a shit about minority rights in a way that is unnatural, then unfortunately they’re jumping on acceptance of everyone as if it’s a fad. For the past few years issues like racism, sexism, homophobia and transphobia have been called out openly by enough people for a new standard to be set. Now, some people who want to continue hating on us call the outcry and new expectations the actions of sensitive snowflakes, but I’ve already written about why that is wrong on so many levels so this post will be about those who are lying about their interest in minority rights to be seen in a good light.
I’m all up for people growing and changing don’t get me wrong, but I feel like some brands and influencers/celebrities are jumping on this bandwagon in the hopes that their past silence will suddenly be forgotten about. Look at JK Rowling, someone who (after her books were published and serialised) suddenly spoke about how major characters were gay, when in reality what she should have done was actually include this in the canon.. but then again she might not be the best example as she’s horrificly transphobic.
Makeup brands used to ignore the needs of women of colour with their embarassing shade ranges until Fenty beauty happened and changed the standard. Now, I’m all for makeup brands giving everyone options, but some do it in a way where you can tell they’re jumping on the hype and have no knowledege about darker and deeper skin tones – look at Morphe’s release, it had 60 shades, but over half of those were ashy, grey and even orange. What’s the point in looking like your inclusive if you’re not actually inclusive!
You also see this in celebrities who actively speak about race issues, there are so many activists in their space who do it right… and then you have the rest who will at the most retweet something and then suddenly stay quiet. The worst ones are probably the ones who are silent during election time, they’ll be the loudest one any other time of the year except when it matters… I’m looking at most UK celebrities for this. Not many had the same energy as Stormzy, they stayed silent, and now his words against our racist British culture are being warped by the media!
If a well known name or brand is seeing inclusivity as a trend they won’t do it sincerely, they won’t advocate for anyone and as soon as it’s no longer ‘in trend’ they’ll continue to ignore our needs so fuck them.
Fuck them all and their gaze of seeing our issues as a fashion accessory ready to dispose of.
Honestly I hear this a lot and just leave it be for the most part because people who see our culture of being more politically correct as a threat tend to be the same people who want to say their discriminatory phrases without any backlash.
They’ll talk about how ‘back in the day’ people were less sensitive and see our outcry against the language they use as a weakness as opposed to what it is which is a justified reaction. Back in the days where people were less sensitive they also couldn’t speak out against people because there was a threat of lynching, hate crimes and a general lack of safety surrounding them. It’s not about the fact that people fought back less, you need to take into account the reason why.
I’m also not saying that todays world has less of these crimes, but where I live I know I have the privilege of speaking out against sexism, racism, homophobia and for the most part I won’t need to fear for my life. I wouldn’t say speaking out is a weakness, it’s a strength because on some level you’re still going against the status quo of allowing everyone to have their own opinions, even if those opinions are hateful towards a massive group of people.
Back in the day people were able to use phrases against women, use words like n*gger and f*ggot without any ramifications – anyone who did speak out were also either attacked or killed.
Stop calling us snowflakes for being offended when you use language that can instigate violent beliefs.
Stop being annoyed that you can’t use a hateful slur about people and look into your disgusting need to use this slur.
Stop defending people who use language like this because silence is a form of agreeing with this behaviour.
I loved watching Harry Potter as a youngster. Especially since I was the perfect age group as I was roughly the same age as the characters when the films came out. But as much as I adore the series, it’s hard to support Rowling’s sudden need to add diversity in her retellings of the tale. Racial and LGBT representation was absent in the series.
Instead of admitting that diversity was an afterthought in the process Rowling has been trying to say diversity was there all along. As much as I do like that Dumbledore was gay, it’s getting uncomfortable just seeing every tweet about his romantic and sex life because it was never a part of the story.
It’s kind of like she suddenly thought ‘what if just say Dumbledore gay?’ and just ran with it. But not because he actually was, but to keep up with the trend that is diversity. All inclusion is nice, but inclusion without the right intent is just annoying. It’s similar to makeup brands including wider shade ranges because it’s a trend, and not because they see a need to include everyone.
So, the reason I’m even writing this is because of her most recent statement about Dumbledore and Grindewalds’ relationship:
“Their relationship was incredibly intense. It was passionate, and it was a love relationship. But as happens in any relationship, gay or straight or whatever label we want to put on it, one never knows, really, what the other person is feeling. You can’t know, you can believe you know. So I’m less interested in the sexual side—though I believe there is a sexual dimension to this relationship—than I am in the sense of the emotions they felt for each other, which ultimately is the most fascinating thing about all human relationships.”
Next time writers try to diversify their cast, maybe they should consider doing it whilst writing the actual book – let’s leave making racial and LGBT representation as an afterthought in 2018.